Knucklehead Podcast Ep. 155: Investment Opportunities Are Everywhere with Kevin Maney of Category Design Advisors.

Knucklehead Podcast Ep. 155: Investment Opportunities Are Everywhere with Kevin Maney of Category Design Advisors.

Being a journalist for most of his life, Kevin noticed that the majority of businesses, especially those in the newspaper and media industry, are trapped in their own business model. As newspapers and other print media have waned in popularity, digital format is now the future of journalism, and category design will play an increasingly important role in shaping how readers interact with content.

In today’s edition of the Knucklehead Podcast, our guest, Kevin Maney, will discuss his transformation from a top-rated journalist to a sought-after business consultant.

He will also share some of the biggest mistakes he made in business that cost him the luxury lifestyle of sailing in the Bahamas. On top of that, he will discuss category design and its importance on business.

Kevin’s strategy for building a successful company:

  • Find a new market category and own it over time.

Kevin Maney is a bestselling author and award-winning columnist. He has been writing about technology for 30 years, has interviewed most of the tech pioneers you can name, and brings broad and deep context to Category Design conversations. He is co-author of the book Play Bigger and has been an A-list writer and thinker about technology for 25 years.


In This Episode

1:37 – A quick glance at New York’s current state

3:23 – Backstory of Kevin Maney

8:07 – His turning point in the development of an innovative business model

13:36 – His ‘aha’ moment that led him to shift from traditional media to digital

16:22 – The danger of identifying a great category and showing it to the world

21:08 – The biggest business mistake Kevin has ever made

Favorite Quote

“I was at a high-level technology conference, very exclusive kind of thing back in around 2000 or so. And one technology CEO took me aside and said, ‘I want to introduce you to this guy, Larry Page. And he started this company called Google. It’s going to be a search engine’. And I was like, ‘We have Alta Vista, what do we want at some other search engine for?’ And not having any recognition that maybe I would approach this guy and say, ‘can I put a little money in your company?’  And we wouldn’t be sitting here today. I’d be out of my yacht out of the Bahamas.” – Kevin Maney

“In digital markets, it really is a winner takes all business in most categories. There’s no friction to everyone using what is the perceived best in any particular category.” – Kevin Maney

“One of the great dangers is identifying a category and defining it really well, but you don’t have the size or the resources to pull that thing off. You’ve just done somebody else an enormous favor and somebody else has got to come in and own that thing.” – Kevin Maney

Engage with Kevin Maney


Category Designs Advisor

Kevin Maney Website

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• Knucklehead Media Group is your “push button” for podcasts. We help companies and organizations tell their story using podcasts and best practices for content distribution. Home to some of the top podcasts across multiple categories, captivating coursework on gaining traction with your show, and consulting to those companies BOLD enough to get some wins. We believe your mistakes set the foundation for your success, those stories help customers beat a pathway to your doorstep, and the myths from bringing business online shouldn’t hold you back from getting yours.

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