Knucklehead Podcast Ep. 137: Impolite Conversations With Justin Szerletich Of Knucklehead Media Group.

Knucklehead Podcast Ep. 137: Impolite Conversations With Justin Szerletich Of Knucklehead Media Group.

Stephen Colon (00:01): If you're a veteran, you put on the uniform, some folks could be free. That doesn't necessarily mean that you're entitled dating thing. What that means is you owe it to the future generations to continue to keep America free. By going to continue to fight, to do what you know you need to do and do those little small right things that will work out in your favor.

New Speaker (00:18): Choose not to live in a world of filters. Realize your mistakes, set the foundation for your success. Get some wins knucklehead podcast.

New Speaker (00:32): Welcome to another edition of knucklehead podcast you got with you today

Stephen Colon (00:35): the Knucklehead Steven and Director of Content Strategy. Justin. Justin, welcome to the show. How are you, Steven?

Justin Szerletich (00:41): Hey man. I'm doing awesome. Uh, what a week, huh?

Stephen Colon (00:47): Yeah, it's been a, it's been a crazy week. We started whether you decide to release the episodes or not, but we had recorded a political show called on affiliated that you had started. I think it's pretty cool because you know, the things that you're not supposed to talk about and the business world is one of them happens to be politics. So I love that on a business podcast network like knucklehead producers, why not have a political show? So you came up with a great idea. I love it. I'm going to keep on talking about it. So you can actually release these things instead of crawling into the shell that is otherwise known as the editing room that you're in there.

Stephen Colon (01:21): I think people would like hearing what we have to say, to be honest with you.

Justin Szerletich (01:25): I'm in agreement. I liked the show. I liked the concept. I love to talk politics as much as we, we don't do it currently. So I don't know they'll come out eventually. Right? Uh, I think it was, you just recently told me, it's not like we're not going to have another election in two years.

Stephen Colon (01:41): That's the truth. That's the truth. And it's kind of a good segue into today's topic. If you're listening to this podcast, you know, don't forget, you know, it's brought to you by manscaped use the code knucklehead over at You'll actually get 20% off and free shipping. But let me tell you about what I like about those folks. They, like, I never thought it would be possible at all for my feet to never smell, but they created like this incredible, I mean, we're both Marines that were talking.

Speaker 2 (02:06): It's like they we're talking shop here, but at the same time he understands what I'm talking about. You spent those weeks like really several days and then weeks into the field and you can, you just come back and like the one thing that you can never keep dries or shocks. And so therefore everything about your feet state, and it's unbelievable that manscaped like, it's exactly what you would think. If there's products for dudes may help me with my feet actually helped my feet not stink that bad. So I got a pair of boots. That's like, it's, they're brand new because of these guys. So thankful for those folks and thankful for those guys over a manscape that keep the lights on. So to speak over here at and media group. So go sponsor may listen to the price of admission for this particular show. We don't ask you for anything except for go support our sponsors.

Stephen Colon (02:51): And if you hear a podcast that's produced by Knucklehead, or whether it's EXPERT(ish) or Unaffiliated or North Texas business forecast or any of the other ones, if you listen to it, one of the podcasts that Knucklehead produces, go and check those folks out, go and hit up those hosts. They really liked hearing from you. They like hearing from folks that are interested in talking to them. What's interesting about it is we've actually been getting some good feedback from Justin. You can probably tell the story a little bit better than I could, but there's one in particular, he's been getting feedback from some of his listeners. One of them in particular said, Oh my gosh, I didn't realize that I wasn't using my, my mortgage properly. Or there was something along the lines of long story short is he didn't know who this book listen to all of us up. All right. You tell the story. Yes.

Justin Szerletich (03:32): So right. We put out EXPERT(ish), which is, uh, an excellent kind of a mentorship leadership real estate and investing style show with a great dude, Jay Johnson. Who's actually here in San Diego with me, which is cool, just having a local show. And, um, you're right. He had just a random listener kind of binge his content, you know, Netflix style and say, you know, almost like an epiphany right in the email, he describes it as this light bulb going off that I need to do this. Like why, why am I not doing what Jay is talking about? And obviously I'm not going to give too many details, but let's just say that. I mean, that was a huge win for not just EXPERT(ish) in the show, but Jay and their wonderful business. Uh, the Landing Collective here in San Diego, uh, they're going to do some great business with that gentleman. And really it's a Testament to how smart Jay is and then how good his team is there at the Landing Collective, but also, you know, just, just how much great valuable information comes across this year.

Stephen Colon (04:33): Yeah, that is pretty incredible. And it also, I mean, just to kind of keep on that same vein of, of having a conversation about politics in the workplace, right. Or politics and business. It's interesting. The experience that, that really we started talking about, you know, at the beginning of the show was we were taught not to talk about, right. And there's really three topics we're, we're taught as good citizens, so to speak. So your parents telling you that this is probably not a good thing to discuss with your friends or in polite society and that's money, right. That's politics and that's religion. And it crazy, the three things that are probably the most pivotal to your success as a business owner, as a, as an individual, the three things that you're taught not to talk about the most are probably the three things that are the most critical to talk about with people. One, because nobody's going to show you a bank statement. Nobody's going to show you what their net worth is. Nobody's going to sit there and have these conversations with you. The reason that we talk about it on this particular show is this is not quite podcast. This is not, you did it perfectly for the first time podcast or, you know, some highly produced, this is not a fancy show,

Justin Szerletich (05:39): Two knuckleheads, you know, telling her stories.

Stephen Colon (05:42): There's a, there's a button, there's a bunch more to it than that. I heard a whole bunch of highly produced crap over the years, that when I say crap, I'll be specific. Somebody who would tell you a good sales methodology is to constantly be closing, right? I think everybody likes watching them. It'd be Glengarry Glen Ross. They see Alec Baldwin's character. And they, you know, they see the brass balls scene. If you know what I'm talking about, you know, leave a comment, you know, tell me that, what's your favorite movie scene, uh, having to do with sales? A lot of people like talk about boiler room, uh, you know, Ben Affleck's character in that particular scene. Like these people are criminals. These people are absolute. They're not even like those folks who sell that way. Yeah. I mean, you could be a phenomenal salesman that does that, but in today's I just in today's world folks who produce content and folks who put out high quality material, there's some not helpful information that's designed to be like, it's under the guise of like high value, like $197 ebook, you know, learn the secrets of what you can learn on YouTube.

Stephen Colon (06:49): You know, I mean, it's crazy that there was, um, there was a guy we had on the podcast named Chris Mead. He does, he developed a product called cross net, right across that as a full wave volleyball, it was a new product. And he approached a tech talker and said, Hey, would you be interested in recording to quick promo for us? We'll pay you five grand. It'll take an hour. And the guy's like, it's not worth my time. And that was like a 17 year old kid. So the thought process of, you know, $197 ebook, let's call it what it is, what you're hoping to do is you're hoping to sell a ton of, and so you can make up your money and volume, right? It's not, it's not any more helpful to design a course or that type of thing. Or I'd say maybe the exception to that rule is a few folks on Patriots that I support. Didn't do a really good job of building community because that's their thought process. They want to be able to take their content, put it in, in a productized forming and get that curriculum out to the marketplace. I think that's cool. I'm getting off topic. All right. So ,

Justin Szerletich (07:45): You make a good point though. There's a distinction to be made. There are a lot of great information products out there, but the market, especially right now is flooded with what I refer to as like snake oil salesman. It's kind of the old, just throwing everything at the wall and seeing what sticks. So you got an ebook, you got a Patreon and you've got a podcast. You've got a YouTube, you've got all of this. And it's, it's not really adding much value because it's regurgitated

Stephen Colon (08:10): Nonsense. Oh, by the way, you can join our Patrion group overhead. Just a word I'm just messing with you. I'm just messing with it. And that's why we'll never have that. We will over here, at Knucklehead Media Group, much to Justin's dismay. I'm sure you'll never hear us talking about Hawking. That type of material. You'll never hear why, because it takes me, it takes him to go and make this happen. Yeah. We can teach you in training. Yes. We can help you. But guess what it does, it takes us to be able to do that. You know, that's, that's what it takes. It takes a process and it takes a system and then it also takes, uh, some folks to get up there and then help you make it happen. So, yeah,

Justin Szerletich (08:53): I agree with that. I think if there's something that we mentioned on the show or, or in our newsletter and the, uh, you know, on our blog or, you know, in our "Wins" section, uh, it's something we've done tried, tested truly believe in. And if we were to ever put something out, it would be much more substantive than here's a white paper for $30. You won't see that coming from Knucklehead back to politics real quick, you made an interesting point in a polite quote unquote society. We don't talk about those three things, right. Or that's what we've been led to believe for ever. Isn't it an interesting dichotomy then that what we see now, at least through social media or mainstream media consumption is the exact opposite. The people with the largest following the largest growth, the largest, uh, soap box, if you will, are those that are most polarizing.

Stephen Colon (09:56): Yeah. I mean, yeah. I mean, we've talked about this several times before you've asked me a couple of times, you're like, can you just be more edgy or can you be more, you know, I don't, I don't remember the exact word you used in the answer was no, I was like, no, I'm just going to be me, man. It's just, it's, it's not me. Somebody gotta do it. Yeah. When I get it, I get it. But the reality is, is we don't necessarily need to be over the top, you know, with our delivery or with our, uh, just hyperbolic, so to speak and what it is, our claims work. Let me tell you a story here real quick. Right. And, and then I'll get into, uh, why this is a particular topic for today. All right. So 2016 election I was working, I was, I was a sales leader for an ag tech startup down in Austin.

Stephen Colon (10:40): Now this ag tech startup came from an existing business. Like it was them that had been a very successful business in the brokerage space for, for some time and for several decades, really. And so a lot of that type of business is predicated on your relationship and you can leverage relationship. You can develop relationships and a lot of relationship, you know, whether we like to admit it or not. In some cases it's built in friction, it's built on friction, right? So folks that are in sales, we try to look for ways to kind of artificially manufacture all these, you know, these, these contorted, um, perspectives with certain people to, to develop a relationship and you do it after sometimes you have to do it out of thin air, and it's not, it's not good, bad, and different. It just is what it is. Um, and if you're a sales guy or a sales guy gal out there, uh, you know what it is that I'm talking about, it's a skill set.

Stephen Colon (11:28): It's a soft skill that's required. There's some pace to it. Long story short is it's also a very high trust environment. So if you step over the line and you violate trust, you have a difficult time getting it back in that can severely impact your pocket book. And so you have to be very, very careful on how you do this. So here I was relatively new to this particular industry, and I was trying to establish myself as a, you know, as a, as a force to be reckoned with in that business. And in conjunction with that also was going to be a change agent for this new business. And I was going to bring on new sales folks. I was trying new things and really trying to get hit my groove. Well, it turns out if you really want to develop momentum, if you really want to develop a pace, if you really want to add volume on top of what it is that you're doing, you have to be able to trust the culture in which you're, you're a part of as an organization, HR at that company didn't agree the same way that I did politically.

Stephen Colon (12:25): And you know, my politics, not necessarily, they don't define me, but my conservative values kind of come through and how I communicate with folks, how I, you know, how I'm interacting with people. It's not that I'm trying to project, you know, my conservatism, so to speak on somebody. But when folks were showing up to work in the future is female shirts. I was like, okay, cool. All right. They're telling me exactly how they feel right now, which is not bad. That's fine. I'm, I'm hopeful that there's going to be a, uh, uh, a woman president in the future, but not because she's a female, but because the merit of her ideas and her leadership qualities, you know, um, will be the reason why she's president, you know, just like I hope whomever is elected president. Whenever we find out who, how this election turns out, it's because of the same way, right?

Stephen Colon (13:10): It's a merit based as a meritocracy, it's gotta be based off. And, uh, and I remember as a leader in an organization, people always look to you for how you respond whenever there's adversity, whenever there's issues, whenever there's turmoil. And, and we were just leaving San Francisco from a sales conference and she was there and she was flipping out about the current Republican candidate for president and the way he was conducting himself. And I remember I'm thinking to myself, our business is based on relationships and here you are flipping out, you know, freaking out on a plane, screaming at me about something, a Republican candidate for president said, just because you know, that I happen to be conservative. And I'm like, listen, I that's not me. Yeah. I agree. It was kind of a crappy thing for him to say, I really don't agree with him behaving that way, but I also don't agree with you screaming at me on the plane in front of 200 other people, that extension, it's just, it just it's, it just goes back to that, that, that awkwardness and uncomfortableness that if you don't have a supportive culture or if you don't have that supportive.

Stephen Colon (14:16): And when I say supportive, I mean, don't misinterpret what I'm saying. I'm going to ask them for a safe space here. I'm saying, if there's not a, uh, like if they're not modeling the behavior that they expect, come on now, you know,

Justin Szerletich (14:29): The term safe space wasn't hijacked because really what you're talking about is a safe space. It's a, it's a, it's an environment that allows employees or team members and shareholders to feel comfortable in their own skin, whether that be politically, um, orientation wise, it, any of those great identifying factors that we love to divide each other by that's what you want in a healthy work environment, you know, and if that's a safe space, then whatever, and, you know, we can debate what a safe space is, but, um, that's, that's really what we want. That's the type of community you want to foster within your organization in order for people to feel not just safe, but productive and wanted, and part of a larger family, instead of just this kind of stupid employee, employer relationship that so many of us just settle into.

Stephen Colon (15:24): Yeah, you're absolutely right. And the reality is, is that we help that company make a boatload of cash, right? So we help them make a boatload of money because that's what we're supposed to do. And so I, it's funny, I took my son to DC the following year after the election. And, uh, and Trump had just opened up a hotel in DC. And so I went to the hotel and as a joke, especially since, since, since this had happened back and forth, I actually put on Trump hotel letterhead. I had this the half right to my good friend. And I put the owner of the company on there to my good friend and it's signed, you know, sign the Donald, uh, and I put it in trouble and I brought it to him and I said, Hey, listen, y'all, y'all made me so welcome here.

Stephen Colon (16:09): I just, I wanted you to know that I brought you back and get from DC. It was so funny. Nobody agreed with my political views at that, at that particular business, but it is what it is. And so, and I say all that to say that, you know, your culture, what is it like? Politics is just upstream of culture, you know? And I don't know how all that that's supposed to work. But what I do know is, is also at, uh, at a different business, had, had, I had, had somebody work for me who was completely over the top in their conservative values. They were like coming over the top of the head and smacking folks upside the head, so to speak with what they had done the weekend before and how they were judging other folks for just being completely in a brightness like timeout, hold up for a second. We had to go through some, you know, just some, some counseling thing. It was just a, it was a difficult situation to have to deal with. Eventually, you know, they were not necessarily a culture fit, but my whole point is, is it almost doesn't matter what your, what your beliefs are. You can talk about it tastefully, right? You can talk about it so long as it doesn't interfere with your productivity and it doesn't end up hijacking the whole purpose for you. Being there to begin with purpose, you're there to work is to create income.

Justin Szerletich (17:21): You know, I, I used to hear that a lot actually. Um, when I got my first job out of the Marine Corps, I started at the Social Security Administration. Right. And, uh, what Marine Corps, infantry men lands inside the social security administration? I don't know, but obviously my, my politics didn't fall in line with every single person to work there because we're all individuals, we all believe different things. And quite the opposite of your story, where you had someone kind of in your face with their politics. I actually made some amazing friends on the other political spectrum, but just sitting down and discussing, you know, topics that we didn't necessarily agree on. We didn't see eye to eye on things like white privilege. Now I would never in my right mind tell someone, yeah, that's a great topic to discuss at work, but for us, we were able to be productive. We, you know, we had a great relationship. We knew both of us, no one was coming from an angry place. You know, it was a discussion. And it's actually the gal that I'm talking about. We're great friends, even to this day, I've been gone from social security for so many years now. We still chat. It's wonderful.

Stephen Colon (18:28): Yeah. I mean, it's interesting. If we're going to put labels on certain things, let's just call it what it is. The reality is, is that let's talk about our American privilege, our American privilege of being able to be in the greatest country on the planet, the freest, most prosperous, most incredible freedom, loving country on the planet. I mean, you and I both spent a lot of time, but a bunch of different countries where if you walk up to a checkpoint and you don't necessarily, if you don't have the uniform on, if the person who's essentially in charge of that checkpoint, you're going to get a gun and you're going to get, you're going to get shipped down and you're going to get, you're going to feel very uncomfortable and violated going through that particular checkpoint, unless you know how to conduct yourself, right. And whenever you go into other people's countries, I mean, we were taught this in the Marine Corps. I forgotten half of it. It's you orient yourself and you know what the culture is, and you kind of observe what it is and you adjust accordingly. You know what I mean?

Justin Szerletich (19:22): There's all types of, you know, the, the classes that we went through, whether they be Arabic training, you know, for our deployments to Iraq, uh, even cultural sensitivity classes, like, you know, the whole reason Marines use knife hands is because most of them do not them. Meaning Iraqi civilians do not use one finger to point it's. I forget what it is. It's still mannered at the very least. I know there's something specifically wrong about it, but, uh, that's why we always point with the knife hand. Right? So just things like that. And I think that's a good segue into kind of assimilating into your culture at work where you kind of, you've got to read the room, right? I have also worked with people that were hyper-partisan, whether they'd be on the left or the right. And one of the worst ones actually was somebody who was extremely conservative, that would just not quit. That's all I talked about. Right. And would not listen to another single viewpoint. It was constant barrage all day long of conservative talking points that even as a conservative person, myself was like, come on, man, you are killing me. Like you were like, can we just get some work done?

Stephen Colon (20:30): Yeah. I mean, it all comes back down to that. I mean really where the rubber meets the road is not all bets are off the table, cannot talk about certain topics or cannot have sidebar conversations related to certain things that folks, you know, want to talk about. Uh, the reality is this. You have to be to say, all right of the 37 things that need to get done over the course of this eight hour period of time, how many of them got done? Okay. We got them done. Cool, fantastic. How many of those 37 involve other departments or other, I mean, this is, this is so generic. I'm to be specific. There's one example where I remember, as soon as I got out the Marine Corps, I was doing some personal training. This is crazy, but I was doing personal training and we had, yeah, that's what I was doing, personal training.

Stephen Colon (21:15): And I was doing some, it was, there was something or someone along the lines of, I just, I wasn't a fan of the way that this guy was like, whenever he was. So he owned a business. And at the time I was running a business too, but I was working my off trying to get clients. And I was up at 4:00 AM, coaching them bootcamp. And then I would go and do personal training, personal individual training sessions that I could take like a little bit of a nap and catch up on some food. And then at lunchtime that was hospital. Like, it was crazy. I was going around the clock, but this guy was running a business. And he was like, he just, they almost, it was almost like he looked down on what I was doing. Cause he didn't appreciate like how difficult it was.

Stephen Colon (21:53): The reality was is he came from money. He didn't necessarily, it's not that he didn't earn what he did because he had, he was divas doing good things with, with what he had. But the majority of the foundation that he was able to build his enterprise on was because his parents had done right by him and made very good responsible decisions and put them in a position to be successful for that. Trust me, that's exactly what I want for my kids. Exactly what I want to be able to do for my children. But the way in which he conducted himself in that whole posture was very off putting because, because I'm telling him, listen, there's, there's things that you're doing that are not taking care of yourself. He was just, wasn't being responsible with his decision making outside of the hour or two that we were seeing each other throughout the week.

Stephen Colon (22:38): And it was affecting his performance there. And it was starting to other things were starting to come apart at the seams from a casual observer. Just you talk about things whenever you're working out. But the reality is it's like, it was, it was tough to say, all right, I can't, I can't really affect the change that I'd like to in this individual and the whole time it's not even reciprocated. So there, there wasn't an alignment of interests other than a monetary transaction and maybe some exchange of physical health, but that was it. So, you know, this is knucklehead podcast. What do you do to learn from the mistakes that you've made in the past, as it relates to business, it's helpful to be able to apply the expectation alignment on the front end of, uh, of any type of agreements and then put some accountability measures on the back end to make sure that you are accountable to both parties. And if there's multiple folks, then how does the party have visibility and transparency into that? And sometimes that means you got to talk about, you got to talk about some things that are fairly uncomfortable.

Justin Szerletich (23:34): Steven you're really jogging my memory right now because Knucklehead Media Group, obviously, you know, but the, the listeners you're probably right now seeing marketing collateral and things coming out for a new show called Upward Spiral. And one of the very first topics that we talk with them and a great guest that they had on Robert Nickell is essentially the alignment of values between a customer and a business. And so what I'm hearing you say kind of mirrors, what, what Rob was telling Cody and Davin is that, you know, sometimes you just gotta, you just gotta say no to a client or a customer or Hey, and you know, you really have to have that discussion. Like you're talking about whether it's a discovery phase or just an alignment phone call or, or however you wanna label it. There's gotta be some type of discussion about culture, about, you know, I, I hate to say, you know, like values and morals or ethics, not, not, not anything that esoteric, but you know, just do your visions, align that there are you guys going or traveling in the same direction with the same goals, with the same, you know, with complimentary cultures, we'll say, you know, can you work together?

Justin Szerletich (24:46): Well?

Stephen Colon (24:47): Yeah, no. I mean, this is not knucklehead podcast, right? This is not, you did it perfectly for the first time podcast and don't get me wrong. I'm not, I'm not under a type of any type of delusion thinking that, you know, we're going to perfectly align with some folks from a value standpoint going forward yet that's the standard, that's the standard. And that's the standard that needs to inform the values alignment on the front end. There is a, uh, there's somebody who we do some work with here that, um, you know, we talked about a discussion about, you know, just some behavior that, uh, that was less than stellar. And this is, this is also coming out right around the time for veteran's day. So we need to be real specific here. If you're a veteran, you know, and you got some stuff going on outside of, you know, your, uh, your family, the relationship that you have with your significant other, listen, you may think you're in the moment.

Stephen Colon (25:37): But the reality is is that that character flaw, that, that challenge that you're, you know, that standard, that you're all of a sudden holding yourself lower to, as you're traveling around doing your, doing your business, running, you know, running around, doing your thing, it's going to come out. Not only will it come out, it'll come out in some way, shape or form with the folks that you do business with, or the folks that somebody trusts me. You don't me. It always comes out. And not only does it always come out, it never is in the way that the timing's always going to be jacked up. The time is going to be screwed up. And it's gonna, it's going to come back to bite you in the . So you may,

Justin Szerletich (26:09): We know a couple of people like that, where, and I'm under no delusion, like you said, that, uh, our community being veterans is somehow superior to any other community, as much as we like to think that sometimes where yeah, I mean, things come out, right. We're, we're all human, they're human. And, um, we, you and I found out that maybe our values, maybe Knuckleheads values don't necessarily align with, with some of those individuals that, you know, we wanted to work with or, uh, in the situation that you're talking about without naming names. You know, if someone we are doing business with kind of gave us a heads up that said, Hey, you know, I've had this experience with so-and-so. We did our due diligence, and now it looks like we're, we will not be moving forward with, uh, potentially another client. Yeah. Those are all things that are incredibly important to not just prospecting, but just kind of the, the overall health of your business. Because if you do bring on those clients that are, are bad for you or bad for the business bad for, you know, specifically, let's say we did bring on that person and they cause issues. They, you know, they're not a great fit. How does that make our employees feel?

Stephen Colon (27:21): Yeah, well, I mean, without having those difficult conversations, we just had somebody come in and talk with us a little bit earlier about, uh, I think it was the last week where we talked about what it is that we're doing from a strategy standpoint and without those difficult conversations, those uncomfortable conversations, or, you know, what happens behind closed doors without, without those three things that you're not supposed to talk about without discussing them with folks that you're supposed to kind of go back to back with and go get some things done with your kind of upgrade. Right. And when I say upgrade, it all is going to catch up with you eventually. And your thing will become a thing that you used to do. It's either going to go away or it doesn't stand the test of time and I'm maybe I'm being, you know, I just don't, I just don't, you just don't see it a whole lot. I just don't see.

Justin Szerletich (28:07): We're very specifically being kind of, obtuse here because we don't want to call anybody out and hurt a hurt any healings. Right.

Stephen Colon (28:14): But the thing, and the reality is is our listeners probably know what we're talking about. Like we're talking about

Justin Szerletich (28:19): They know one or two people that fit exactly what you're talking about. Yeah,

Stephen Colon (28:23): Yeah, exactly. And you know, our just encouragement to, to your listeners is, you know, and honestly from an engagement standpoint, I mean, it's, it's funny, we're talking about a presidential election right now and you know, it's during that time, can you think back a few years back whenever there was somebody in the oval office that reduced the office down to what, what carry the news waves for a long time? I remember when I was growing up and bill Clinton and Monica Lewinsky that was happening, that was a very unfortunate set of circumstances. That very quite frankly, could have been avoided. A lot of those small decisions when no, one's looking a lot of those little tiny decisions towards the right, as opposed to the incorrect or the wrong that the value of inertia will work for you. If you do a lot of the small things. Right, right. If you do enough of the small things wrong, I mean, you're going to come out. I mean, it's going to come out and it's going to come back to bite you.

Justin Szerletich (29:16): You've just perfectly described what essentially integrity is. Right. I mean, integrity is not always being honest and upright. I mean, that's part of it, but it's always, you know, it's the little things it's when nobody's looking the inertia, I liked how you described that the inertia of the right things propelling you in that correct direction.

Stephen Colon (29:38): That's it, that's it for today guys mean we can sit here and talk for an hour and be super general and you're going to get annoyed and we're going to fast forward and go to the, uh, to the last, to the last episode where we had somebody who was super specific about observe, orient, decide, act, Dave Burke, he just smoked it. It was fantastic.

Justin Szerletich (29:55): David Burke is the greatest.

Stephen Colon (29:57): A guy's amazing. That guy is amazing.

Justin Szerletich (30:00): There we go. Uh, it is Tuesday. Tomorrow is veteran's day. We're both Marine Corps veterans. I want to say thank you, Steven, for being an awesome, uh, just a veteran entrepreneur, yourself, allowing me this platform. And, uh, thank you listeners. I know just looking at our demographics, a lot of our listeners, uh, because we run in these circles are veterans as well. Thank you for your service. We do this so that you guys learn from our mistakes. If you want to reach out to us, like Steven said, like, subscribe, leave us a review. Wherever you're listening. Hit me up Justin, at, or shoot my boss here. Steven, a good email. Tell him what we're right about. Tell what we're wrong. Just stay engaged, stay awesome. Happy veterans day.

Stephen Colon (30:46): Well said. Don't be afraid about the process. It's not going to be easy or Asti is just go out and get some wins. Intuitively those small little steps that you gave, what we were just talking about before those small little steps. Even though if you're looking up at the election totals right now and you're thinking, Oh my gosh, the person I didn't vote for is going to be in the office. Ah, what are you going to do about it tomorrow? Like, what is your small step towards moving towards your overall goal for the month? What are you going to do tomorrow about that? Does that really have that much to do with you? Unless you're an aid in whatever administration get real, it's probably not going to affect you that much. If you do something about it tomorrow. Now, if you don't.

Stephen Colon (31:27): I think it was one of our biggest supporters in British parliament that said, all it takes for evil to prevail is for enough good men to do nothing. And so that's a, that was a silent call to action for enough good men. Right? So the qualifier was good and he was very specific about it at the time, man. So we get updated a little bit. If we wanted to be a good person, good person to do nothing. And the reality is is you can give yourself permission to do that, or you can cry in your Wheaties and you still have that choice. That's, what's great about being an American. So what I love about it, you can screw up and tomorrow's a new day. So that's not meant to be cheesy and inspirational. It's meant to be legitimately like, or do you have your white board in front of you?

Stephen Colon (32:08): Do you have your, do you have your, your, uh, for those of you who are listening and not watching that drop my phone on the desk because I just picked up my planner, but my point is, do you have it there? And I'm not even showing you that I'm, I'm calling myself out. I've got to sit there and be focused and, and get some stuff done. So the reality is, is if you're a veteran, you put on the uniform, some folks could be free. That doesn't necessarily mean that you're entitled to anything. What that means is you owe it to the future generations to continue to keep America free by going and continuing to fight,

Stephen Colon (32:40): To do what you know, you need to do and do those little small right things. Then they will get me. That will work out in your favor. So with that, Justin, anything else, man? Anything we want to leave these folks?

Justin Szerletich (32:50): Yup. Knucklehead, grab your COVID-19 survivor T-shirt they're awesome. And we will see you next week.

Stephen Colon (33:00): Yes.

powered by

In fear of being attacked in identity or belief system, the three most sensitive subjects to talk about:

  • Politics
  • Money
  • Religion

Despite the resistance and tension discussing these topics, having these conversations are the most pivotal to your success as a business owner and as an individual.

In today’s edition of the Knucklehead Podcast, Stephen and Justin will talk about the values and standards they uphold at Knucklehead Media Group. They will also share their personal life experience in view of politics, alignment of interests, and values they strongly believe in.

Stephen Colon, Founder and Chief Knucklehead, and Justin Szerletich, Director of Content Strategy at Knucklehead Media Group are committed to helping businesses leverage the power of their voice to bring dead leads to life. With their military background, they have developed leadership mindset and tactics in achieving the ultimate business goal both with their clients and in their own organization.

Their flagship show, Knucklehead Podcast, was rated in the Top 100 of Business Podcasts in 6 separate countries. What separates them from others is they begin the entire creative process of establishing their client’s digital presence with the goal to shift from a cost-center to a revenue-generator for their business.


Favorite Quote

“If you’re a veteran, you put on the uniform, some folks could be FREE. That doesn’t necessarily mean that you’re entitled to anything. What that means is you owe it to the future generations to continue to keep America free. By going to continue to fight, to do what you know you need to do and do those little small right things that will work out in your favor.”  

–  Stephen Colon

In This Episode

3:32 – Client’s testimonials about the podcasts produced by Knucklehead Media Group

4:33 – The three critical topics most people not talk about

10:27 – Stephen’s recollection about the importance of trust and proper behavior in the organization

17:21 – Justin’s fair share of politics 

21:01 – Stephen’s personal experience with how alignment of interest is vital to any type of agreement

24:47 – The standard and values Knucklehead Media Group uphold

Knucklehead Podcast is brought to you by Manscaped- Use the Promo Code: KNUCKLEHEAD  for 20% Off

Grab your COVID 19 survivor T-shirt HERE

Connect with Knucklehead Media Group



• Knucklehead Media Group is your “push button” for podcasts. We help companies and organizations tell their story using podcasts and best practices for content distribution. Home to some of the top podcasts across multiple categories, captivating coursework on gaining traction with your show, and consulting to those companies BOLD enough to get some wins. We believe your mistakes set the foundation for your success, those stories help customers beat a pathway to your doorstep, and the myths from bringing business online shouldn’t hold you back from getting yours.

Click here to more episodes of the Knucklehead Podcast

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.