From its humble beginnings, podcasts have become a commonplace for business and content marketers. The exponential growth and popularity not only serve as a medium for creating and distributing valuable content but also create an avenue for multi-dollar revenue.
Today’s episode of the Knucklehead Podcast is a short but meaningful interview from one the top names and pillars in the podcasting industry, John Lee Dumas. He will talk about the key factor that made his way to the top of the podcasting space, his best advice on how to succeed in this arena, and what to keep in mind when dealing with sponsorships.
John Lee Dumas is the founder and host of Entrepreneurs on Fire, an award-winning podcast that hosts an interview with inspiring entrepreneurs. He is widely regarded as one of the best viral entrepreneur podcasters in the United States who started his entrepreneurial career in 2012 and up to date, has generated over $18 million in revenue through his podcasts.
Entrepreneurs On Fire started out as a daily podcast back in September 2012 and quickly grew into a business offering online courses, one-on-one coaching, a mastermind program, and physical journals. His goal from the very beginning: to inspire my audience, Fire Nation, to take their own entrepreneurial leap.
“Let’s see if this thing works, let’s give it 18 months. If I make no money, I’ll be fine. If I make some money, that’ll be good. If I make a lot of money, it’ll be great. If you are willing and able to provide the best solution to a specific problem, you’re going to win at life.”
– John Lee Dumas
In This Episode
1:11 – The key factor that contributes to his success in the podcasting space
2:43 – The evolution of podcast and what to expect in the coming years
5:29 – How John get along during the early days of exploring podcast
7:16 – The best advice you can get from a content marketer
10:09 – The most important part in dealing with the sponsorship game
Engage with John Lee Dumas
Website: Entrepreneurs on Fire
Connect with Knucklehead Media Group
• Knucklehead Media Group is your “push button” for podcasts. We help companies and organizations tell their story using podcasts and best practices for content distribution. Home to some of the top podcasts across multiple categories, captivating coursework on gaining traction with your show, and consulting to those companies BOLD enough to get some wins. We believe your mistakes set the foundation for your success, those stories help customers beat a pathway to your doorstep, and the myths from bringing business online shouldn’t hold you back from getting yours.
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