Knucklehead Podcast Ep. 123: Reverse Engineering “The Process” with Dr. Robert “The Warrior Strategist” Garcia.

Knucklehead Podcast Ep. 123: Reverse Engineering “The Process” with Dr. Robert “The Warrior Strategist” Garcia.

Robert Garcia (00:00): I was lone-wolfing it. I was trying to do everything on my own. That's the biggest thing I have to tell veterans, especially, is don't be a lone wolf, you know, fix your business now. Don't be unprofitable for five years because you're too proud or stubborn to ask for help.

Intro (00:14): Choose not to live in a world of filters, realize your mistakes, set the foundation for your success. Get some wins, knucklehead podcast.

Stephen Colon (00:28): Welcome to another edition of Knucklehead podcast. You've got with you today, the Knucklehead, and we don't always have repeat guests on, but I want to say an advantage of having a medium, like this is you develop some cool relationships. You developed some personal relationships that people that you do business with. There's a lot of advantages that I can't really get into all of those idiosyncrasies right now. One of the things that I've been fortunate enough is to develop an audience and a friendship and just an opportunity to have a relationship with our next guest. He's a PhD. He's an air force fed. He's just an overall good guy. And to be honest with you, if you're single and you're a lady in Southern California, and you don't know Rob Garcia, you're putting yourself between a rock and a hard place. Now I may have just walked into a bus there who knows.

Stephen Colon (01:12): He may have a lady he's been courting for some time that may not like the sound of that, but judging from his reaction here on the screen, he looks like he's smiling a little bit. So he, he is appreciated that call to action. Should we give your address and telephone number? It's I'm just kidding. I'm just messing with you, Rob. How the hell are you really good?

Robert Garcia (01:30): Wow. That is an introduction. Congratulations, sir.

Stephen Colon (01:34): Yeah. Yeah. Well, there's been a lot of developing stories and storylines, not just with repeat guests, but just coming back and checking in with folks. I mean, there's media coverage of a pandemic. There's, there's obviously some challenges that are happening right now in the marketplace with the handling of the pandemic at this point. So we adapt and overcome. That's what we do in business. And that's what we do is service members.

Stephen Colon (01:56): So what's been going on with Dr. Rob over the last few weeks. I'm curious to tell these people what you've been up to. Yeah, last time I was interviewed on knucklehead was December, 2018. I looked it up and because it was pivotal to know when we touched base because so much stuff happened in 2018. Um, you know, I went to the middle East, my mom died of cancer. I came back at a nervous breakdown right after mic, and then I interviewed with you. And so since then I went through 2019, just actually let's pause for a second. Let's pause for a second. So it's been for context 18 months since we've had you on the podcast, we ran into each other again, over at military influencer conference, which has subsequently made the announcement recently that they are pivoting to a virtual only event. So last year it was in person. It was in Washington, D C and it was supposed to be in San Antonio a little bit later on this year. Now it's going to be a virtual event. I'm going to ask you the clients that you work with, are they all exclusively military folks, or are you working with more private businesses or is there a nice blend of the two? That's a great question. Recently. My one on one clients actually been working

Robert Garcia (03:00): Professionals and I'm starting to find that this is a much better pivot for both of us because working professionals like realtors, lawyers, people like that, they have more money than time and they need what I do, which is visibility and growth strategies, but they just, they have to focus on their core industry, right? They have to make the law contracts. They have to make the real estate deals, all that stuff. They don't necessarily have time to do the social media or time to develop the onboarding process. And that's why they can just cut me a check, say, Hey, Rob, do your magic and get me on some, you know, some media. And then I go to town. So that's really the biggest transition.

Stephen Colon (03:33): And when you say immediate, let's be specific. So for those of you who are listening, dr. Rob, as I like to call them, and you may hear me refer to them as things other than that, but I answered a knucklehead just like he answers to dr. Rob sometimes. So it's important to have it delineation here. He, as a PhD, I drug my way through college and am a few credit hours away from my MBA. However, you would never hear it listening to my Southern jargon and knucklehead and this fumble through the English language a year on these podcasts. So I think the clear question that I had was when people think of dr. Rob, you're not talking about CNN, you're not talking about Fox news or Fox business. You're talking about local media and then parlaying that into the opportunity to get on those larger broadcast networks. Is that what I'm hearing or is that a mischaracterization?

Robert Garcia (04:18): That's a really good question because I'm always very specific to tell people what I can do and can't do, because I'm not going to charge somebody premium prices. If I can't get them a premium appearance. So what I do, I usually start off, I put them in my magazine and for a lot of people, that's their first time they've ever been covered. Once we get the magazine, we can piggyback on the two, usually good business podcasts. And then from then on, we go for local news, local newspaper. And then we start just going through the nation. I can get somebody about eight to 10 media interviews within about two months, but I'm not a PR guy, which is the real misnomer Steven. And a lot of people don't understand this. They think I'm either a digital marketer or a PR person. I'm not, I do everything that's in tactical CDQ, which is a course. I created just as for tennis, it's strategic, social media, it's influencer and celebrity partnerships, it's media interviews, and then audience building. And if you do those four things, your business will grow organically.

Stephen Colon (05:17): So when it comes to audience building, I think it's important to start there. So, alright, let's look at podcasting. For instance, you mentioned that your clients would come onto a business podcast, right? So they're having business conversations with whomever. The podcast host is however, they're really having a conversation with who happens to be listening to that show. And the hope is, is there's an effective conversion rate. If they can articulate their message well, enough to where people decide, yeah, I want to do business with that person. Or is it simply just an awareness where you're growing the awareness, because then you're starting to dovetail a little bit into kind of what influencers tout out there, where they say, listen, look at the size of my audience. Look at how social proof I have.

Robert Garcia (05:58): Oh, by the way, by my tee shirt, right? What I do is when I take somebody before podcasts, I prepped them because most people just go on podcasts and they have no call to action. They have no idea what to do in the interview's over. So first of all, I teach them to have something ready. Steve Olsher is incredible. And I saw, I saw him speaking once and he said that he makes a thousand dollars every time he goes into podcast, just because he has an ebook ready to sell at the end of the podcast and a website URL. So I have my guests, I prepped them. I teach them how to be interesting. And then I show them, okay, at the end of this, you're going to get a shout out. Where do you want the listeners to go? Do you want to check out your website?

Robert Garcia (06:35): Do you want them to buy something? Do you have a course or a program? You know, where is this going to go? Just like you said, Steven, they have to have an objective and end game. Then once the podcast is released, they can use that, pop that into their branding and their media page. Every single business owner should have an as featured on media page. If they don't, they need to start because that's how you get brand credibility in your industry. So if I'm a plumber, that's important. Yeah. If you're a plumber and then your main website has an actual banner featured on, you know, this, this morning, show the news, this podcast, blah, blah, blah. And then you have a media page on, you know, your, your media page and you just have links to all these interviews. And you have screenshots of you when you're on camera and all this different stuff.

Robert Garcia (07:20): It makes your company look a lot more credible than the plumber that just throws up a, you know, a free website. It's all about quality and positioning and you and I both have upgraded severely since the last time we spoke. Well, I'm, I don't know how much I've upgraded, but I trusted you have, you know, we're just trudging along. We just do what we do. And we, I mean, we do what we do well, but for those of you who are listening to the podcast, you don't want to hear Steven talk about all the things that we've done. Great. And you're tuning in for all the things that you've screwed up along the way. So when it comes to what you've leveled up, Rob, where have you honestly stepped on it? Where have you found that maybe your service is more suited for a, uh, you know, a commercial real estate agent who doesn't have any military experience versus dealing with the gobbly goop of trying to help somebody transition away from being a service member to actually be in a functioning business professional where, I mean, wherever you stepped on it over the last couple of years,

Speaker 2 (08:14): Have you ever asked yourself why you haven't started a podcast? Well, I already know the reason. So to you, you don't feel like you're tech savvy. You don't feel like you got your message wired site. And quite frankly, it's just, it's all this mystification going on. Quite frankly, our process helps to demystify that we're push button for podcasts. We're not going ahead. Why knucklehead? What we lead with the fact that you don't know what you're doing. We do. We've been there. We've actually been in your shoes. We take your spoken voice. We literally give a human voice to your website. You want to bring dead leads to life. Well, then you need to talk to knuckleheads. Essentially what we're going to do is we're going to take you through our process and we're going to help take your human voice and increase the process for you going from dead leads to life.

Speaker 2 (08:56): How do I, how do I do that? Well, you essentially just take your human voice, put it in a directory and let people consume more of you. Give your audience the ability to Netflix on you. They want to binge watch you. They want to binge listen, give them the ability to take your voice along on that commute with them. So you can get in touch with us, Steven at knucklehead podcasts, or if you've got a really cool story stories at knucklehead podcast, you can find us on LinkedIn and on Facebook and knucklehead promotions, LLC, and get in touch with us. Don't be a beta about the process. Don't let the fact that you don't know preventing you from getting some wins. So don't be a beta, get some wins and contact us today. Axiom,

Robert Garcia (09:34): Great question. The biggest cell faults of isolated that have really needed to be remedied or the way that I spend my time. Not wasting time on social media, everything I do. If you see a post of mine, you can actually look at it and think, okay, Rob's trying to do dot. Instead of you don't see me arguing with people for hours at a time, you don't see me doing political stuff, divisive posts, anything like that. I'm either promoting someone teaching business or bringing people together for a good cause. So that was the biggest thing is taking back my time, my productivity, the next thing was I needed to hire out because I was lone Wolf in it. I was trying to do everything on my own and veterans, especially this is if there's one thing you're gonna take from this interview today, ask yourself in my long wolfing.

Robert Garcia (10:20): And could I like hand some stuff off to a flunkie, an intern and assistant whoever in the first two things you should hand off for your admin tasks and your social media management. And it's not that expensive to do this. Don't make excuses. Sure. Well, I mean, you're talking about two things. One, you can really rub somebody the wrong way. If you don't adequately handle your admin tasks yourself. So now you're talking about passing that entire process off to somebody else. You can really step on it. There let's use it. For instance, Steven, today he had a call set up and were delayed by half hour, 45 minutes before we even get rolling. So obviously I stepped on a little bit, even having you onto the podcast right here. So have you experienced something where, you know, you felt like, know paying somebody else to do this for me, but maybe I didn't do a very good job of explaining what they need to do in order to de-conflict calendars here, have you ran into a situation where that's kind of blown up in your face with the client sometimes with clients?

Robert Garcia (11:17): I mean, you do have to have a certain degree of flexibility depending on the circumstances. And you have to, you have to have empathy because trust me, Steven's scheduling also. Y'all fix, I just made, and this is, this is a huge one, man. Um, my notifications were turned off on my phone this entire time, like since I've had my phone. And so I've wondered because there's been times when I've been scheduled for meetings with people and zooms and interviews, all kinds of stuff. And then I haven't seen it and it's not that I intentionally like blow people off, but my days are busy. And so I fixed that like two days ago, even with you, like I programmed you and my phone finally popped up. This is going to help me tremendously. But these are the things you have to look at. Do you see a pattern of why do I keep missing appointments? Why am I not notified? Why am I screwing up these days? And these times where people figure it out. So that was my big fix for the week.

Stephen Colon (12:08): So for those of you who are listening, who are kind of laughing to yourselves a little bit here, we've all been there. We've all been there where we shut our phone off and forgot to turn notifications back on, or you put it on auto sleep. So I used to run a sales team and what I did, and this is, this is something for y'all to laugh at. I set a rule whenever we came to the meeting, I said, guys, listen. And when I was talking about guys, there was women in the room. So it's, it's 2020 guys is a, a term to meant to connect with everybody here. All right, so guys and gals, whenever we have a meeting, we're having a meeting about a thing. And that thing is obviously more important for us to stop what we're doing in order to have this meeting.

Stephen Colon (12:46): So if you have your phone, which is constantly wanting to pull you back into what you just left to have this meeting, you're completely defeating the purpose of having a meeting. Only to me, the manager and the leader in the building, the teams to bring my phone to the next meeting. And I'm sitting there starting and I'm like, Oh, crap, got to listen. I owe you pushups. So I, you know, I put my phone over to the side and I did pushups and then we started our meeting. But my whole point in saying that is you will get more mileage out of your, out of your meeting if you actually do what you plan to do. And what Rob wants to do is he wants to leave a good impression with those folks who he does business with. I'm curious when it comes to shift magazine, cause that's the name of the publication that she published helped me understand. Was it the construction of something from start to finish, like from scratch, like help me understand what's your thought process? What that publication was?

Robert Garcia (13:39): Well shift was a, was a labor of love. Uh, just naturally evolved because I loved writing and I liked Tim Ferriss and I thought, okay, what if Tim Ferriss made a magazine? Uh, but with a veteran slant, what would it look like? And so over the last, uh, four years it's evolved. And even since our last interview, uh, I figured out finally how to really make it profitable. And so I broke in the last three issues have broken the sales record every time and I hope I keep doing it. It's amazing. But I've just, I've really learned that the biggest thing is the power of not just advertising, but leveraging your influence for promotion. That is what gets people to buy from you. If you have any type of media platform, whether it's podcasts, magazine, blog, you know, just zooms Facebook lives, whatever. Once I started incorporating personal promotion and custom endorsement for the sponsors and getting them sales, then it's just people, people were just here take my money.

Stephen Colon (14:38): It was amazing. So talk, talk to me a little bit about that because we just wrote a blog on our podcast about influencers and conflating numbers and, you know, and when I say we wrote a blog about it, I'll be specific. There's this topic of social media and where it fits into the buying process for services and product based businesses. And do they use those social media platforms to expand the brand or do they do that to kind of run a, um, you know, a filter over the top of what it is that they put out there to establish intent? And the influencers in a lot of cases are typically celebrities who happen to have social media platforms that are ran by folks other than themselves. And so I'm, I'm just curious to see kind of what your thought process is, what you've observed. And, uh, don't take this the wrong way, but maybe in a, in a more coastal, maybe superficially oriented area of the country, like San Diego, as opposed to, you know, a place like where I'm from, uh, in the great country of Texas. So help me understand kind of what your perception is of influencers and where it fits in the buying process, in what you've observed and given how people leverage their influence to try to make buying decisions or help others make buying decisions.

Robert Garcia (15:49): Yeah, it's, it's, uh, it's one of the things I teach in my course is the partnership with legit celebrities, but in order to sell influence and sell sponsorships and all this stuff, they have to have the ability to a create opportunities and B actually move the needle, moving the needle in my, my definition means that they can generate sales a certain amount upon command. And so this is where it gets dicey because somebody can have 2 million bot followers, but if they don't have connection, they cannot leverage their influence to induce a sale. Whereas the one thing I've done right is I've made connections with as many people as possible. When you see me do a Facebook live, I know 85% of the people that are watching me. I know where they live. I know what they sell. I know what their industry is. If they serve like all this different stuff, because I take the time to actually build those connections. So when, for example, I had a, I had a, uh, a guy that I featured in the magazine. I wrote one Facebook post about him and got him 18 warm leads. And that that's the value that really shows the power of a connected audience versus like 2 million people, you know, on Instagram that are bought that are never going to do, you know, anything you want them to do.

Stephen Colon (17:01): There's a very connected sales individual. Who's kind of brought himself up by the boot trip, so to speak, who wrote a book on, on what that process has been like for him. And what he's done is he's worked in these VC backed technology companies for quite some time. And he's done a really good job at garnering support influencing. Those are on a sales team, leading up the chain of command, so to speak by influencing VCs, to make better decisions and kind of respect is his perspective. And he's recently, and I've seen this trend now where folks are pivoting over to think a platform like Patrion or super cast, where they're leveraging exclusive content for those that follow their information, as opposed to just pitching their wagon to what a company puts out there. And I'm curious, have you studied any of those dynamics or have you, have you evaluated small niche audience engagement as opposed to maybe big brand recognition? Like we're a Coca Cola, just as an example of a brand who has a huge, huge following, but maybe not necessarily the last mile of logistics measured out, unless they're a modeling company,

Robert Garcia (18:07): I have a bold take for you. And this is so out of the box that I feel like more people should do this, but what if let's say you have a regular sized company, like five, seven employees, whatever, what if every single one of them was given social media training, given promotion training, learn how to build an audience. And then all of them have this combined effort where you have five to seven people that are making content that are out there, prospecting, lead generation, all this stuff. And it's not that difficult to do 30 minutes a day and you can manage your social media stuff. But this is the conversation I've had with a couple of, of larger business owners about take your celebrities and make them influencers slash thought leaders slash social media managers that are all collectively promoting. One brand that I think is, is the future as more people. Yeah. As we're hiring more millennials and more people that are tech savvy. That's just my thought.

Stephen Colon (19:03): Well, I mean, it's, it's more than just a thought, dr. Rob, so let's take it one step further. Let's evaluate examples in the marketplace of entities. Who've been able to do this and do this well. There's two that come to mind for me. Can you think of any in particular that are maybe better than most at being relatable, but then also have some very, very clear examples of commercial successes as part of their brand.

Robert Garcia (19:27): That's such a good question because I, I can't think of any that have really taken the concept

Stephen Colon (19:34): Barstool sports, and the only reason why I'm talking about that, and I'm not trying to play gotcha. Here. I just, I want to have a commercial example out there in the marketplace of what you're talking about. If people want to go and go to Barstool sports, they could search a social media platform and look for them. And then what you'll uncover is there's a commercial opportunity for each one of those brands under the Barstool brand. And what happens is, is they've, they've kind of activated their audience to honestly pay them for their influence. An example of that is as there was one guy who came up with a brand called zillion beers, it's not that it's not really all that crazy, but what he did is he sold a million dollars worth of merge over a two week period of time. But it started out as a 10,000 or $15,000 bet with the founder of the company. And the only reason why I'm using this to substantiate or show evidence to your, to your bold take is people are already out there doing it. And there was a casino company. Who's a holding company that ended up buying them. It's called Penn national and their value dropped all the way down to $6 whenever the pandemic it, because nobody's going to the casinos. But the reason why they're trading at $35 a share, right, is because they made a strategic investment into a media conglomerate like Barstool sports.

Robert Garcia (20:53): That's a great example, man. I'm glad you shared that with me. This is, this is one of the areas I'm really weak at because you're very good at analyzing business moves and reading about bigger corporations. And I completely am in the entrepreneurial sphere instead of the corporate sphere. So I appreciate this greatly. It's, it's very educational for me.

Stephen Colon (21:10): Yeah, absolutely. I mean, you, the tactics that you use, dr. Robin, I think it's important to, to hover over this for just a second. This is not quite podcasts. This is not a, you did it perfectly for the first time podcast, right? So when it comes to the publication that you put together, that was a labor of love, which you've been able to uncover over the course of, maybe not attracting sponsors. The way that you want to do is now you've created this digital media asset, like a magazine and you make the cover look very, very appealing. And so now you've through fumbling through a few sponsorship opportunities. What I guess my question is, is what, what does that talk to you about what drives, why somebody would want to come and sponsor your digital assets? What does that show to you?

Robert Garcia (21:55): It's made me better at moving the needle and understanding the emotional concept of how I can induce someone to buy for the right reason for being, you know, I never want to manipulate anyone into just buying something for a reason. And I don't take on, I don't take money from people unless I can create a legit result because the way that media works right now, there's that most people will pay a bunch of money to a magazine or website or whatever. And they'll appear for one month. They get some website, traffic, maybe some sales, and then that's it the way that I do it, I incorporate not only the actual coverage itself, but personal endorsement. I use their products do work that matters. Uh, I wear their clothes and they send me free boxes all the time. But the point is, I've created a promotion experience.

Robert Garcia (22:40): That's different from the way that anybody, any of the large magazines are doing it. The shift magazine does things differently from everybody else out there because the magazine will come out and then I'm going to push it out to everybody. Then I'm gonna take out Facebook ads. Then I'm going to endorse every sponsor personally. And then I'm going to tag like 20 influencers that I know and say, Hey, check out the magazine. So it's just, it's repeated coverage for the sponsors. And that's, that's the real difference. And my prices are not crazy. I'm very, I have a small following, but I have a connected audience. So if I tell people, Hey, check out this product, check out, Baelish woodworks. You know, they've got amazing cutting boards and check out how much sauce or whatever. Then they will see an uptick in sales. And I hear this time and time again from the sponsors, dude, you did this video and you know, my website traffic went crazy. So that's, that's been the biggest change.

Stephen Colon (23:30): How do you vet who you want to work with on the influencer side? Because there's a lot of smoke and mirrors that exists out there in the social media sphere, where you have an individual with a million followers where they'll go in and do a sponsored post and take fee and not, I mean, I remember I've had somebody who wanted to come on the podcast and I reached out to them. I, I did, I was interested in what they had to say. And I just said, Hey, would you be interested in coming on and talking a little bit more about what it is that you do and why? And, uh, and they said, sure, yeah, well, how much do you pay for an appearance? You know? And I told them to go F himself fans. I mean, I appreciate the initiative I really do in the, in the military.

Stephen Colon (24:11): There's, there's a phrase called good initiative, bad judgment. It was a good initial judgment from them to ask me. I mean, you can't, you can't fault the guy for asking, but I was just curious. I listened the value of your 225,000 followers to my podcast. Isn't first, there wasn't a calibration of, of expectations. There wasn't any type of need whatsoever. There was, it was just the immediate ask of what are you gonna pay me for my time? I love it. But at the same time, I can also pass up that opportunity to have an interview with them. So I'm curious, how do you vet, who you want to work with, especially on the influencer side. That's such a good question.

Robert Garcia (24:49): And I look at a couple of different metrics. So I look at this, this is absolutely crazy, but this is, I think why you interview me because I'm very asymmetrical. So I look at their last 20 social media posts and I see, okay, how many people did they promote or did they just make it about themselves? I'm really, really adamant about not pairing up with vain self promoting people. So that's the first thing, or are they out actively promoting or helping other people doing anything for anyone else? And I've actually, defriended people I know really well because of this. So that's the first metric, the second metric, they have to be ethical. So you and I both know some people in the PR world that have, we'll just say not great reputations. If somebody has complaints like multiple complaints against them, I'm not going to work with them.

Robert Garcia (25:37): And I've turned down a very, very large name, celebrity level influencer for my magazine. Once I read that they had 67 complaints and the better business Bureau, I'm like, now I'm not so shamed my brain with that. And then the third thing is, are they actually doing something like involved in some type of charity or a nonprofit or a cause that's not always the sole metric, but it helps if I'm out promoting people or I'm out doing some kind of deal with someone I've really got to make sure that they're out there for the right reasons. And they're not just doing cash grabs. I do know influencers that are straight up just, just chasing cash grabs one after another, after another. And they're never, ever doing anything for their audience. And that's, yeah, that's, that's the main metric.

Stephen Colon (26:20): That's helpful. So for those of you who are listening to this podcast and you're interested in what the process is like to get the attention of the reporter at your local major network affiliate, or if you're, you're interested in parlaying that particular appearance into, into something more substantial. Dr. Rob has just essentially articulated a plan, a three step plan on how he uses social media to vet folks. Then he also uses it to leverage attention for, for himself and his digital asset known as the shift magazine. Where can people find more information out about not just shift magazine, but sponsorship opportunities, or, you know, maybe opportunities to work with you directly,

Robert Garcia (26:57): As far as sponsorship opportunities, if you want to cash in, I've done a lot of content lately on my YouTube channel, and I've gotten a lot of very good feedback. So I just talk about how to make pricing tiers, how to properly price yourself. So they're not too high, not too low. The seven factors that go into a pricing package for sponsors. Um, so yeah, check out the YouTube channel at blue dragon, Rob one, and then my main website where you can sign up for a free consultation is your next level of

Stephen Colon (27:24): Very cool. And then what's the best social media platform for folks outside of YouTube to contact you directly? Would it be Twitter face or linked staff? No, I'm just kidding. I'm just messing with which one is which one is it?

Robert Garcia (27:37): It's pretty much a Facebook. I don't even have an Instagram. I'm too old.

Stephen Colon (27:42): There you go. All right. So dr. Rob, over on YouTube blue dragon blue dragon, Rob one blue dragon, Rob one on YouTube. And with that, we essentially are running up the tail end of time here, dr. Romney saved rounds. Anything else that we want to make sure that we get in here before?

Robert Garcia (28:01): Yeah. For everybody listening, just look at your business, honestly, and ask for help. Like, that's the biggest thing I have to tell veterans, especially is don't be a lone Wolf, you know, fix your business. Now don't be unprofitable for five years because you're too proud or stubborn to ask for help. That's my profound advice for that.

Stephen Colon (28:19): Well, I appreciate you taking some time. I think it's important that in today's world, you can have a conversation with somebody over social media, ask for an appointment, develop a relationship. And here's just an example of that type of intersection of, of ambition fast forward a couple months. And when I say a couple of months, I really mean 18 months because it's, you know, Rob's gone through a lot of changes in his business and he's noticing some changes in knucklehead, which is great for those of you who are listening. The important lesson to take from this is, as you grow in your organization's influencing, you know, you end up finding yourself further and further away from the operational and the tactical know that there's other people out there that are doing the same thing and you can actually have good strategic conversations. And potentially, I don't know very many people in San Diego, outside of the clients that we work with, that we can help.

Stephen Colon (29:06): And Rob knows that if there's folks here in Dallas that needs some help, there's a cross promotional opportunity. So anyway, there's a significant amount of value in the time that we spend today, just talking through some of these things. And so I appreciate that profound advice that you gave dr. Rob, I always appreciate you being able to take the time to talk just because we've had several conversations outside of this podcast that have been very good too. So for those of you who are listening, my encouragement is to go out and get some wins. Don't be a Bain about the process. And he's exactly right. Ask for some help if you need it. Cause there's things that we just don't do very well, that other people can do better. Anything else wrong, but we need to leave with, just want to say,

Speaker 2 (29:42): Thanks, Steven. You, you put out a great product with this podcast. It's, it's one of my favorite shows as far as just the level of content and just what you're doing out there, the branding of knuckleheads. Amazing. And it's really why I came to you a second time and didn't ask you for a fee, a placement fee. I can't believe that is what it is. I've been asked worse. It's crazy. But yeah, man, absolutely. Well, for those of you who like listed in new episodes coming at you every Tuesday with that, dr. Rob, we will talk to you soon. Have a good rest of the day. Okay. Thanks brother. You bet.

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From a lone wolf to a 7-figure business strategist, Dr. Robert Garcia shares with you his tactics in building a successful business.

Over the past 18 months he last guested in the show, Dr. Rob has upgraded his business severely. In his second time to speak here at Knucklehead Podcast, he will talk about his thought process in achieving success, the strategy he is using to build an audience organically, and how he qualifies influencers and business owners he works with.

Dr. Robert Garcia is San Diego’s Award-Winning Business Strategist. He is an 8-time Author and also the  Owner of the SHIFT Advanced Life Design Magazine. He helps experts become highly credible industry leaders through media interviews, strategic social media, and celebrity partnerships.


Favorite Quote:

“I was a lone wolf in it. I was trying to do everything on my own. That’s the biggest thing I have to tell veterans, especially is don’t be a lone wolf. Fix your business now. Don’t be unprofitable for five years because you’re too proud or stubborn to ask for help.”

                                                                              – Robert Garcia

In this Episode

2:56 – Type of clients Dr. Rob works with

4:18 – How he specifically helps business grow their audience organically

6:00 – His strategy in building an audience in terms of podcasting

9:34 – How Dr. Rob did an outstanding job in stepping up his game over the last couple of years

11:17 – Coping up with time management

13:39 – The evolution of SHIFT Advanced Life Design Magazine

15:49 – His thought process on how people leverage their influence to make buying decisions

18:07 – Dr. Rob’s perspective in terms of promoting brand awareness

21:55 – What drives people to come and sponsor his digital assets

24:49 – His grounds in qualifying influencers to work with

28:01 – His profound advice especially to veterans doing business





Connect with Knucklehead Media Group



• Knucklehead Media Group is your “push button” for podcasts. We help companies and organizations tell their story using podcasts and best practices for content distribution. Home to some of the top podcasts across multiple categories, captivating coursework on gaining traction with your show, and consulting to those companies BOLD enough to get some wins. We believe your mistakes set the foundation for your success, those stories help customers beat a pathway to your doorstep, and the myths from bringing business online shouldn’t hold you back from getting yours.

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