Knucklehead Podcast Ep 119: x3 Lessons From Amazon Choice Winning Product with BlackBerry’s Andy Mazeika.

Knucklehead Podcast Ep 119: x3 Lessons From Amazon Choice Winning Product with BlackBerry’s Andy Mazeika.

Andy Mazeika (00:01): No matter how hard you try, there's going to be something that you miss along the way and that's just part of the process. Then you can't let that discourage you and it's a matter of learning those lessons and applying it to other parts of your business. So you don't make those mistakes again.

Intro (00:14): Choose not to live in a world of filters, realize your mistakes, set the foundation for your success. Get some wins knucklehead podcast.

Speaker 3 (00:14): Stephen Colon (00:27): Welcome to another edition of Knucklehead Podcast we've got with you today. The Knucklehead Steven has always, and honestly, I'm honored that we would actually be approached about having a repeat guest. We've had it happen a few times in the past. Sometimes it's worked out great. Sometimes it hasn't worked out very well to coordinate calendars, but we just were talking about how, you know, and you can listen to kind of some of the after show stuff at a different time on our website a little bit later on, but the cool part about having an innovator, a creator, somebody who's been educated at some of the most established and highly sought after positions from an institution standpoint, go into, you went to USC, I'm going to butcher your backstory. But I think it's important to set context here for some of the listeners, Andy [inaudible], who's a West point grad, a former soldier officer army leader of men and women. I'm very, very excited to have Andy back on the show. I'm gonna miss characterize everything about his progress over the last couple of years, but gosh, I mean, he was just telling me, well, first of all, Andy, welcome back to the show, but how in the hell are you?

Andy Mazeika (01:26): Good. Good. No, I really appreciate it. No, I'm disappointed. You don't know every single intimate detail in my life. I'm I'm, I'm very disappointed.

Stephen Colon (01:34): I left out that I left out the football piece for all the folks that are just missing the fact that the American Gridiron may or may not be back this fall. We'll see. Yeah. That's a different topic though. So for sure. Yeah. So fast forward almost two years, since the last time that you've been on the podcast, we were just talking about how, you know, this is not good podcasts. This is not like, Hey, listen, we sold 15,000 units and we did this in 24 hours. This isn't Dave Portnoy and the hustle, literally one tweet, 30,000 trends subscribers later. Any of that crap, what we're talking about here is we're talking about the struggle, the grind of creating something that didn't exist before putting together that game, which allows folks to get together and actually spend an evening together, talking with each other, imagine that in today's society, without technology, they could literally work together in a using gameplay in this board game called crypto cartel. And you were just talking about one of the biggest experiences of learning, how to leverage a crowdfunding platform like Kickstarter and the pains associated with being able to deliver for your backers. So talk to us a little bit about that.

Andy Mazeika (02:36): Yeah. So there's a lot of effort that goes into that and it's a lot of preparation. I think that's one of the things I learned, especially from the military is you gotta really plan these things out. You can't just like do them on a whim and just hope for the best. It comes down to doing your homework, doing your due diligence and just trying to piece together as much as you can and, you know, expose some blind spots I had along the way, which I think are really good. I think that that's, that's a really good way to dealing with Kickstarter or coming up with a business plan, expose blind spots, I guess the business in general, pretty good for small businesses like trying to create a plane in flight, keep it together, keep it flying and then keep building it. And you hope for a safe landing.

Andy Mazeika (03:14): And unfortunately I had a pretty safe landing overall with the thing is the important thing. And I'm still going. That's the important thing. And that's one of the things that I've always heard from other entrepreneurs is it's a matter of waking up the next day and then keep going at it and not stopping because oftentimes you can just give up altogether how much inventory did you need to purchase from some of the folks that manufactured the pieces to your product and then going through the name change and all of the things that you had to experience. We've been following your story for some time. My friends. Yeah. I'm just interested talk to these people about what are the unit economics look like? I mean, what, what did you have to do in order to expedite the ship manner? And did they get it right the first time?

Andy Mazeika (03:52): What does an iteration look like? Well, if these people understand that building a board game, I mean, it is, I mean, that's, yes, what's your everything you're saying about small businesses. True. And that's even just for providing a service meeting face to face with somebody, let alone developing a product and manufacturing an entirely new thing. Right, right. Yeah. Even after having the back and forth with the manufacturer, things can still go wrong or a switch can be the frustrating thing. And I guess one of the things I learned and I guess this is kind of a little, yeah. I mean, you, you you'd appreciate this being, you know, military veteran, you know, I haven't deployed and you of foreign countries working with other other cultures is that there's going to be some hangups and communication just, just simply based upon the cultural differences that you have with different people.

Andy Mazeika (04:35): And so expectations are completely different as far as what you think are appropriate inappropriate. But with that being said, I think my manufacturer did a really great job with everything. I guess the real question is how did this all materialize from an inventory perspective? Like how did I end up with 2000? So I ended up with 2000 units is the way this worked out and the way the pricing worked out for that, that made the most sense for me. I had to order 2000 units on my game. My wife gave me such a hard time about this as all the wives do about, you know, cause there's a lot of capital that's involved. One of the main features of the game and I was really dead set on that is I was like, Nope, not doing it, not doing it any other way is the design of the box.

Andy Mazeika (05:13): My wife was like, could you just do a cardboard box? I was like, no, absolutely not. Yeah. And that's one of the major selling features of the game itself is what separates it in the marketplace. So describe for our listeners who haven't seen it. Talk to us about the importance of that detail. Yeah. Okay. So again, the name of the game is crypto cartel and it comes in all my military veteran listeners will probably really appreciate this. Anyone who's had to deal with shipping containers or conics is that what the box looks like? The shipping container and it's just fantastic. The details were were done just so well. Like I had actually, you know, it was fortunate to work with other West point grad who did them three needed design. I should have to West point grads who worked on three of the design of, of the box and went from one West point grad to the other.

Andy Mazeika (05:56): And then one does Dow in the details even more so. And the box is sturdy. It's really fantastic. It really holds the cards really well. And it doesn't take up a lot of space. And that's, I think part of the reason why a little side note it's listening on Amazon is the Amazon's choice product, which I'm really excited to see that I just learned that about two weeks ago, but anyways, so I got, you know, 2000 units of my game and it includes from a business perspective, I try to keep the resources down to a minimum. So a lot of repeats within the game, if that makes sense. So, and a lot of just like copy and pasting, so to speak. So if you look at some of these board games that you see in the marketplace, especially like for these, these really hardcore gamers, like $50, I was like the minimum that people will spend, but they'll spend, I mean, they'll spend up to a hundred bucks.

Andy Mazeika (06:41): I mean, when I was demoing my game year and a half ago, two years ago with a whole bunch of gamers, that game shop, one of the guys in the middle of a play test session just gets up and decides I'm going to drop a hundred bucks on magic, the gathering cards. I was like, okay, that's just in the middle of GameBoy. I was like, okay, that's a thing. Cause we're in a game store, a lot of people were playing magic. He was a big magic fan. He just buys this big box that says, I'm going to drop a hundred bucks on all these, these magic cards. I was like, all right,

Stephen Colon (07:13): Isn't that cool? The way that I think it's cool listening to just a completely different set of individuals sitting around a board, essentially playing with each other, honestly, a kids game. It's a kid's activity, which is why I still play board games with my kids all the time. The biggest frustration I have as a parent is not remembering exactly how the games played. So we also have, we have to like make up a, you know, a new way to play it. Or the pieces are just all over the place or the box that they came in was crappy cardboard. To your point about answering your wife's question. So that then it's like, I have pieces from one game and another one, cause that box broke and all of these things that you're trying to accomplish by having pretty much in a kit your evening in a kit is what it is. Let's gather over, uh, over the table and, and play crypto cartel and rub each other and give each other a hard time. Yep. Yep. But let's back up then two years, you know, January, 2018 is when we recorded last. But when we released it in September, I I'm interested over the course of that two years. What feedback have you gotten from folks that have actually played the game that have purchased it, that surprised you the most, that you didn't anticipate at the beginning whenever you first rolled it out,

Intro (08:22): Have you ever asked yourself why you haven't started a podcast? Well, I already know the reason. So to you, you don't feel like you're tech savvy. You don't feel like you got your message wired site. And quite frankly, it's just, it's all this mystification going on. Quite frankly. Uh, our process helps to demystify that we're push button for podcast. We're not go ahead. Why knucklehead? What we lead with the fact that you don't know what you're doing. We do. We've been there. We've actually been in your shoes. We take your spoken voice. We literally give a human voice to your website. You want to bring dead leads to life. Well then you need to talk to knuckleheads. Essentially what we're going to do is we're going to take you through our process and we're going to help take your human voice and increase the process for you going from dead leads to life.

Intro (09:04): How do I, how do I do that? Well, you essentially just take your human voice, put it in a directory and let people consume more of you. Give your audience the ability to Netflix on you. They want to binge watch you. They want to binge listen, give them the ability to take your voice along on that commute with them. So you can get in touch with us, Stephen at knucklehead podcasts, or if you've got a really cool story stories at knucklehead podcasts, you can find us on LinkedIn and on Facebook and not go out promotions LLC, and get in touch with us. Don't be a beta about the process. Don't let the fact that you don't know, prevent you from getting some wins. So don't be a beta, get some wins and contact us today. I see it.

Andy Mazeika (09:42): Yeah. So, you know, for people listening for people wanting to go into any type of entrepreneurial endeavor, I think that there's anything that there's a lot that I can share about this whole process that can help really help you shed some light on what you can expect. And, and again, like things aren't going to go perfect. And I think that's the one thing you need to anticipate in no matter how hard you try, there's going to be something that you miss along the way. And that's just part of the process that you can't let that discourage you. So you're going to make mistakes. Number one. So for example, and this edition, there was a misprint in the rule book, a few typos made its way in there, but then, you know, that's part of the process. It's part of learning, it's part of growing. So that's one small example.

Andy Mazeika (10:21): And then another example is, you know, I'm really, really fortunate to have some friends who have really played a lot of criminal cartel during his pandemic. I've had, I have a couple of friends who have had a tournament. You've actually shared some of these crypto cartel live playing events on Facebook and even track that people can go download. And yeah, so I have a friend, a couple of friends who they actually helped me, you know, put the game together, but they've had, like, for example, they've had the little like tournament in their apartment among friends and they've played it at least like 20 times from looks like based upon the score, if it played at least 20 times, but they really gone through it. And, but what's been really fun. Well, that's one thing I didn't anticipate. Well, I mean, I think the pandemic makes it a little bit easier, but you know, seeing people being able to play as this often, I think that's really great.

Andy Mazeika (11:16): But then there were some little pieces of feedback. It's not like bad stuff. Just how to make things a little bit better. Like some of the cards have a little bit too powerful is what some people have told me, which I'm like, okay, that's fine. That's a good little piece of feedback for next time. But I think what's, you know, what's, what's more important is the fact that you got to understand that that conversation is in and of itself is the most important thing when they shared the, the entire story of, of their experience, whether it's good or bad, the fact that they're going out of their, out of their way to share it with you. I think it was the important thing is that though being a West point grad going to one of the top universities yeah. For communication school entertainment, USC,

Stephen Colon (11:54): How difficult is it to lower your ego and get critical feedback from, from people?

Andy Mazeika (12:00): So, so I didn't, didn't go to USC. I just want to clarify one detail. Um, I tried to go USC. I tried to go and I think I shared with you last time. It was, um, I tried to get in USC. I didn't get in. Um, but was it been two years or something? I honestly though, um, you can't have humility without being humiliated. I think it was the important thing. Um, and I think that's one of the, one of the best parts about this. This process is just again, being willing to hear what's good and what's bad. I honestly don't think you should be. You should allow yourself to hear the good stuff without hearing the bad stuff as well, because you don't want, you don't want to, you don't want to sugar coat, any of this stuff at all. And I think that's the important thing. Cause otherwise it's, you're not going to get the results you're looking for.

Stephen Colon (12:51): Well, you still, you still have aspirations to, um, uh, to be able to produce movies, to drive your you're largely in the entertainment space and that the epicenter, so to speak of where all that stuff takes place. So,

Andy Mazeika (13:07): You know, I'm glad we're talking about the USC part because that's part of my story. And I think that that's why I did this game ultimately to begin with is because I didn't get into USC. I applied twice. Didn't get in there's one other person who has that same exact experience. His name was Steven Spielberg applied twice. USC didn't get in, it worked out horribly for him, spoiler, you know, he's not famous at all, but the blockbusters in the history of the planet. Oh my God. Yeah, no, but, but in all seriousness, one of the things I've learned along the way with whether it's film or what have you, I mean, if you want to create something you really need like that entrepreneurial spirit to, to, to, to build something, to, to get things together, to keep it going. Cause you want it to be self sustaining.

Andy Mazeika (13:54): That's the important thing, because if it's not self sustaining, it's going to be even more difficult. And that's why I made this game. Cause again, it's getting, it's going to give me some more income to, to throw some more money at other projects and that's what I've been able to do. And so I've, and what's happened since then. Um, and again, I'm really happy that we're having this conversation because you know, a lot has happened in the last two years, especially in the last like six months with the way things have sort of grown from the perspective of crypto cartel. And that is one you touched on the music there's music now.

Stephen Colon (14:25): Yeah. It enhances the entire experience. So when you can tap into multiple senses as somebody having a, a interaction with one of your things. Yeah, Andy, I think this is important to hover over because people will pass over this and gloss over the details, not understanding the relationship and the harmony between an analytical mindset in a creative mindset. So the words used to things together and music, which, you know, there's, we're talking about a soundtrack, you know, associated with yours here. So it's more stanza or more analytical, more numbers related because there's rhythm associated with it and timing and all of those idiosyncrasies associated to enhance that experience. But all that relationship together while you're doing something in beds and somebody's psychology just experience and they remember how painful it was to get smashed by, you know, maybe a two powerful card or whatever the case may be.

Stephen Colon (15:20): And they're going to talk about it again, more likely because they had that experience with other people and, and it was, it was just enhanced by, by music. And I just thought, I thought it was a genius play because when's the last time you heard somebody say, Hey, you need to have this song playing when you're playing monopoly. You know what Garth Brooks, when the thunder rolls while you're playing chutes and ladders really, really brings out that game. You know what I'm saying? So if that's any insight into the games that I've been playing lately with my kiddos, why did you do that though? I want to know why you decided to do that.

Andy Mazeika (15:50): A couple of different reasons. Why, um, one, you touched upon it to enhance the experience of the game point, which is also why, because again, like this started with, okay, it's just going to be a game, but then it's we, Oh, there's going to be a comic series. We're going to have it playing in the background as you're talking about. Yeah. Hopefully we have a licensing agreement. Is that a cool if we do that for sure. But basically the way the, the Genesis of this whole project has been okay. It's game. Okay. Now it's game and comic series. Okay. And then, cause there's always going to be other games along the way to the related to the content. So we've gone from game comic books to music, and then there's also coffee. I have a private label coffee coming out here very soon. Hopefully before the, before this podcast airs, that's how students coming out again, it's expanding laterally. And again, what's really good about this. Whether it's the game, the coffee, the music, or the comic series, you know, some of these things you can do subconsciously while participating in some of the other stuff, whether you're reading comic books and drinking coffee, listening to music, you can do those three things at once after the essence of it

Stephen Colon (16:53): Who plays. So when people think of board games, now they would think, no, it's not, there's not technology. There's not, it's not an app. You don't can have their data. You need to understand what kind of device are you. You're kind of wrecking that entire paradigm in a way by distributing this product and actually building other ways for folks to interact with your brand. I'm fascinated by how many people or what's the demographic of the type of people who really enjoy playing this game and giving you feedback. Because if people that you know you, or have you found that lookalike audiences in different parts of the world really can interact with this, especially in English speaking, since obviously it's an English

Andy Mazeika (17:32): More recently, it's been friends. Who've given me a lot of feedback, but my friends who have actually, you know, for example, it's not all my friends, cause I've gone to several different types of friends and the ones who are actually interested in board games, give me the most feedback. So they're within the demographic of what I'm shooting for. But one of the things I've learned along the way is the fact that my actual demographic is ages 25 to 34, you know, predominantly male. And they're really, they're essentially a nerd is really what it boils down to. You know, I say that in during late, cause I'm also a nerd, but basically the whole idea is that people who are into, you know, movies, TV shows, comic books, pop culture, you name it, comic books. It's any of those, any one of those things, they all tend to be under the same roof, which is part a reason why I'm doing this again.

Andy Mazeika (18:21): Cause it's it's, this is all, this is all a single endeavor to get to a larger goal. And it's, it's a lot of little things along the way it's going to help build, build things up. So that's why, for example, what's so great about the coffee is a coffee. Again, you can do it. And a lot of people consume coffee. So it's really, it's a lot easier for people to get on board with a coffee than it actually is to get on board with it, with the board game. So, um, yeah, I'm to capture a lot of people from that perspective. And again, I think the important thing is when you have a business, you want to keep having that conversation. You don't want the conversation to just die, especially if it's just like a single project. It's like, okay, this is my one project. Okay. See you later. It's like, no, no you want, you want them to stick around. You want them to, and that's a good thing about games in general is that like, what you're talking about is you create an experience and you can always go back and touch upon that experience. Again,

Stephen Colon (19:07): Typically it's a fun experience. I mean, we'll retain all of those things. They won't remember the details so much. I mean, yeah. Case in point with me misremembering, the USA, my man, you know, go get gas. This is not, you know, this is not, you did it perfectly. Everything every time

Andy Mazeika (19:25): The honestly, Steven, you're probably one of the best podcasts I've I've actually worked with recently. Another reason why I actually came back to you and say, Hey, let's, let's do this again. Cause this is actually really good. But more importantly again, like with the experiences that if you can evoke a lot of emotion out of a project, especially a game one game that my family loves, but also almost hates playing is risk. And the reason why we don't like playing risk is because emotions can kind of come out from that game. But absolutely. But that's the beauty behind that game is that it's again, you, you, you know, you do things, people like break alliances along the way and do things

Stephen Colon (20:03): Have you played, this is a side tangent. So I can really take this off off. Have you played the monopoly game, the junior one where they use the debit card where you have to insert it and calculate the number of credits?

Andy Mazeika (20:16): No, but that's, I I've seen that. And that looks so intriguing. The fact that they've gone to the length of having a debit card,

Stephen Colon (20:24): I think it's very, well-intended it is a Jack Munich pain in the teeth. I'll just put it to you, but probably actually just as much as it is being the bank back in the old school monopoly days when you'd always knock over the board for having like the, the bills slipped underneath the side, you know what I'm saying? Yeah. Yeah. I wish I bought more hotels and homes back monopoly playing dams. I, but anyway, I digress. I hear what you're saying. There are games that do that are honestly, if that's what they do, there's a level of competitiveness and this frequency that gets interrupted. So to speak whenever you're sitting there playing because you can't control the outcome and you're experiencing that with those that are around you, which honestly that's my encouragement to anybody listen to this particular podcast, Andy, you can get the game. Andy, tell them real quick on where they can go get the game.

Andy Mazeika (21:12): You can actually get on Amazon right now. Uh, you can get on prime, you know, you can get delivered in a matter of days. And again, like I said, I'm really grateful that Amazon has elected to throw the Amazon's choice label on my,

Stephen Colon (21:23): What does that mean? What does Amazon choice mean for, for those who don't?

Andy Mazeika (21:26): What you'll notice is that sometimes when you see a lot of products, especially products that are very similar within a, like a very broad category though, sometimes promote some products over the other and it's for a lot of different reasons,

Stephen Colon (21:37): Not a purchase thing, you don't purchase an Amazon choice label, right?

Andy Mazeika (21:41): No, no, no. Yeah. I don't, yeah. There's nothing I can do on my end. I can't throw money at them or anything like that and say, Hey, you know, you give me that choice label. It's like, no, they, they, they give it to me. It's, it's their, it's their choice to give it. Yeah, yeah. Throw that label on there. But basically there's a lot of different factors that go into it. I think the biggest component is the reviews and the reviews for, for what it is and not to mention. It's also how, how it helps their business too, which is another reason why they do it. Um, I think again, to my point, you know, or to what we discussed before the fact that the game is really small, I think makes that game, not all that strenuous on their, their network on their, their fulfillment network. Uh, and I think that that's another reason why it's on there. There's a myriad of different reasons why

Stephen Colon (22:24): It'd be interesting to get, you know, just for, for you, just for the confirmation of all that, to talk to some operations director at the warehouse and ask how that process unfolds, you know?

Andy Mazeika (22:32): Yeah. I've, I've looked it up online and I think it's, it's from a business perspective if I had to summarize it. So one it's the price point is, is just right. You know, the game goes for 34 99. It's not super expensive. It's the margin that Amazon captures on, on the purchase. That's another factor that goes into it. So again, they make a decent amount of money off a single purchase of my game. It doesn't, again, it's, it's small. So the amount of stress that goes into their, their workers to pull a copy of my game and throw in a box is yeah, yeah, yeah. Interesting.

Stephen Colon (23:07): But I have, uh, one of my, so my son, I think we talked about this a little bit before and we'll wrap, maybe after this story, I'd love to give you an opportunity to give us some feedback on what the process has been like personally and what it's done for your family. And some challenges along the way you made reference to your wife, giving you feedback that you didn't adopt, which can get and go one of a couple of different ways sometimes. But my son, he's got a candy machine business where he takes these, you know, turnstile, you put a quarter in your Fitbit, you know, you turn it around and they give you just a little bit of money. It's called a UTURN machine. And he's got a couple of those throughout businesses here locally in Rockwall he's, he's, he's been doing this business for two or three years, right.

Stephen Colon (23:46): And he's got, he's got a pretty good business going. He just brought his, his youngest son in on one of his first UTURN machines here locally. And the business that they put it in is a company called warehouse pro and it's warehouse pro is, is based here in Rockwall. And that warehouse pro is owned by a great family business, second generation business owner. But what they do is they actually specialize in folks that launched their products off Kickstarter. So they can enhance the experience for the customer by having a uniquely packed box. So whenever they get their product, they're having swag or they're having multiple relationships with different vendors and their products inside the package, you know, as well as the actual product that the customer purchased. So it's an interesting way to look at shipping and enhancing the customer experience through this whole process. So have you experimented at all with other types of distribution methodologies outside of Amazon experience?

Andy Mazeika (24:44): Well, at least what I did before Amazon is the fact that I did, I tried doing self-fulfillment on my own. I tried to do. And that's the good thing about that is that my margins are significantly better selling it on my own versus going through Amazon Amazon's, you know, for example, they'll take like a $10 cut off my game versus going through Stripe. It's like three bucks off, off the top off the, um, the price with the only the challenge though, is this is that who's gonna pay for the shipping that that's, that's the key thing now. And it's really hard to compete with that, especially since Amazon has such a robust network. And I think that's just something that is, again, it's really hard to work against that, especially when they have, you know, the wheels and the boots on the ground to get things from point a to point B and their soup.

Andy Mazeika (25:31): And they're great at it. That's the thing they're so good at it. Yeah. And again, like I would not have had that Amazon choice, like well, had I not worked with Amazon and I think that's another thing. So like, I know we're wrapping up here, but just real quick, I'm still trying to work with retailers. But the fact that I have the ambulance choice label on my product is a huge selling point going into these, these mom and pop shops through that. So games like, Hey, listen, like I know you don't know me, but you know, this is my game. And that, and I think that's part of it is just sharing that with them, the story where I've been, where I've gone, where I'm at now, where, where it's going and then saying, Hey, by the way, Amazon has elected to provide that, you know, the Amazon's choice label on my game. I think that's a huge selling point. And I, it makes it really marketable.

Stephen Colon (26:16): I mean, thousands and thousands of units of your, of your product people's experiences, that's going to be a big deal. I mean, you're talking about 80 episodes ago, whatever it is, whenever you came on to the podcast, which is incredible. And then of the progress that you've made in that period of time, you didn't have a product and you had an idea and you had a concept and it was getting fulfilled, but now you have a product, you have customers, you have reviews, you've got kind of a stamp of approval from one of the largest distribution systems that exists the planet and Amazon what's next.

Andy Mazeika (26:46): So what's next is again, it's just a matter of expanding the business laterally, like what I had described, but yeah, so I'm really close to getting that first comic book, you know, up and running and going. So that's, that's the important thing. And then also the coffee is coming out shortly and then the music is actually going to be available here soon on Amazon iTunes, Spotify, couple of different these platforms. So I would encourage you, it's on YouTube right now, but if you want to buy the soundtrack, you can get off one of those platforms. And I think that's, yeah, it's my cousin, my second cousin, Nick Tuttle, he did such a good job. He did a great job with it. He was super helpful on the way incredibly talented. So if anyone is in need of, you know, someone who is a really talented musician to help him put together some music, I, I know a guy and more importantly though, he's, he's just a great, great person to work with. He's a great collaborative person.

Stephen Colon (27:38): Well, we'll put his information, we'll put your information and we'll put the link on the show notes for those of you who are listening. Hopefully if the, if you have some type of way that we can interact with the comic strip too, we'll put that in the show notes. So folks can have the ability to do that. This episode will just to give you a heads up. We can get into those details after the fact, but yeah, it'll happen before the coffee comes out. I'll put it to you that way.

Andy Mazeika (28:00): Cool. Okay. What's even better. I was going to say, hopefully I can beat you to the punch, but that might be a tall order. Now it's literally just a matter of, of getting that listed on a website. That's how close I am. I'll just put it that way. I'm almost there, but I guess some final feedback for those who are looking to get into a business, looking to get things done again, just, just keep going. Don't stop. That's the important thing. Just take things in stride. Cause it's not a perfect process. You're going to make mistakes along the way. No matter how hard you try. And it's a matter of learning those lessons and applying it to other parts of your business. So you don't make those mistakes again.

Stephen Colon (28:36): I think it's a very valuable feedback. What I'm hearing also in a lot of what he's saying is be open to your networks, feedback, be open to leveraging your network for their skill sets, who can help you get your goal across the finish line that much quicker. So, Andy, I appreciate you taking some time. It's been spent some time to coordinate this time together. So I appreciate you being flexible. I appreciate you being a warrior. Thank you for your service to the country and uh, and going out there and still kicking ass and taking names as it relates to entrepreneurship, because then that sir is what's going to provide more opportunity going forward for the next generation and those folks are going to be working for you. So appreciate you leading from the front there, but

Andy Mazeika (29:15): For sure, I know Steven. It's great. And then let's, let's go for the third episode, man.

Stephen Colon (29:19): I like it. I like it. Alright, we'll have you back. Of course. It's awesome. Those of you who like listen knucklehead every Tuesday, we got new episodes coming at ya. Be sure to you go over to Amazon type in crypto cartel and go support Andy and his business and his endeavor. Look forward to talking to you soon. Guys, have a good rest of the day.

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Denied from an institution he seriously wanted to get into, Andy’s creative and innovative mind directs him into the creation of CRYPTO CARTEL, a perfect tabletop game that practices strategy.

Today’s episode of the Knucklehead Podcast is a comeback interview withAndy Mazeika. From a budding entrepreneur, his product is now labeled as Amazon’s Choice and setting up a great avenue for family entertainment. His entrepreneurial spirit leads him not only in the genesis of the Crypto Cartel Card Game but also looking to get Crypto Cartel Comic Series with comic book artist Manuel Martinez.

ANDY MAZEIKA is the designer of Crypto Cartel. He is a graduate of the United States Military Academy at West Point and an Iraq War Combat Veteran.

CRYPTO CARTEL is a Card Game where players must establish resources in order to exchange them for Cryptocurrency — or Crypto. During exchanges, players may also earn Silk Road Cards, which can give you the opportunity to descend upon your opponents and their resources or to defend yourself from any attacks.


Favorite Quote:

“This is why I did this game ultimately, to begin with, is because I didn’t get into USC. I applied twice, didn’t get in. One of the things I’ve learned along the way if you want to create something, you really need that entrepreneurial spirit, to build something, to get things together, to keep it going, cause you want it to be self-sustaining.”

                                                                                                 -Andy Mazeika

In this Episode

5:52 – How Andy prepared a master plan for his business

9:41 –  What separates Crypto Cartel in the marketplace

13:00 – A few minor things to expect in the game

16:09 – How he reacts to critical feedbacks

16:55 – The story behind the creation of Crypto Cartel

21:58 – The demographic of the people enjoying this game

26:48 – What makes Crypto Cartel  an “Amazon Choice” label

33:50 – His words of advice for those who are getting into a business

Getting in touch with Andy Mazeika








Game at Amazon

Gameplay Music

Connect with Knucklehead Media Group



• Knucklehead Media Group is your “push button” for podcasts. We help companies and organizations tell their story using podcasts and best practices for content distribution. Home to some of the top podcasts across multiple categories, captivating coursework on gaining traction with your show, and consulting to those companies BOLD enough to get some wins. We believe your mistakes set the foundation for your success, those stories help customers beat a pathway to your doorstep, and the myths from bringing business online shouldn’t hold you back from getting yours.

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