Between filming shows for the Discovery Channel and Hunting Mr Adolf himself, Tim Kennedy takes some time from his schedule to clearly explain why so many men are fed up with men not being men. Too often we don’t understand what the meaning of Alpha relates to. More often than not, we develop a resistance to the idea of a leader, wanting to provide or we see someone running roughshod over us. The negative stereotypes to Alpha remain, yet in response to the growing movement and acceptance of beta males, Alpha’s want to be clear. #dontbebeta Look to take ownership of your life and decision making by striving to be the best in what you do.